PPC Agency Birmingham
PPC (or Paid Search) is often viewed as a quick win and the easiest way to get to the first page of Google. Whilst there is some truth here, if not carefully managed your Adwords account could end up running a negative ROI, making it a pointless exercise. In a world of ever increasing cost per clicks (CPCs) and reducing click through rates (CTRs), it can take a lot to manage an ROI effective campaign and to make your ads stand out from the pack. That’s where our Birmingham PPC team comes in.
There have been numerous exciting developments on Adwords and Bing within the last year, opening up new advertising opportunities through strategies such as DSA and Smart Shopping to name a few. That’s just the tip of the iceberg, our Birmingham PPC agency will work with you to really get the most out of your Adwords budget: from bid adjustments that really maximise your bids, to landing page suggestions that improve quality score and ad creative experiments that understand what your audience is truly resonating with.
How Does Our PPC Management Work?
First of all we only invoice for our management fee, you pay your spend with Google or/and Bing directly to them. This keeps it extremely transparent about what you’re spending on PPC and we work to a monthly spend budget you set.
After the initial account creation (or restructure) our Birmingham PPC specialists focus on getting you the highest amount of conversions and revenue from your budget. From testing differing ad extensions, ad creatives and advertising types, to ensuring bids are strong in converting locations, demographics and more. It’s very much about analysing historic data and implementing changes based upon results.
What About Google Shopping?
We bloody love Google Shopping. We’ve found that PLA (Product Listing Ads) Retargeting campaigns are some of the strongest performing for e-commerce clients, with Smart Shopping campaigns beings the best.
Our motto with Google Shopping is: the more granular the better. In using Custom Labels within your Google (or Bing) Shopping Feed we’re able to refine your Shopping campaigns even more, ensuring that the most relevant results show for a user query and increasing conversion.
Why Should You Trust Our PPC Agency?
We’re dog people, which according to a Buzzfeed quiz means we’re trustworthy. All joking apart, we practice what we preach, we’re Google and Bing Partners.
JellyBean have spoken at a number of high profile digital marketing events including BrightonSEO, SearchLove, SMX London, SearchLeeds and the Internet Retailing Expo with even more planned.
Your PPC account manager is available at the end of phone, via WhatsApp or email whenever you need them. We use Google Drive, so all documents we create will be in a shared folder for you to access whenever you need. Plus you own your Adwords and Bing accounts, so you can always log in and view what we’re up to!
Communication is key to our relationships, we want to be an extension of your digital team and for you to feel like we always have your back (because we do!).
Let's talk about PPC
Drop us a message to see what JellyBean can do to help your PPC strategy deliver sweet results.