Box Case Study

Technology retailer (and fellow Brummies!) Box needed support with their Digital PR strategy at a vital time of the year: Black Friday

The Brief

Box wanted to make a splash during Black Friday 2019, increasing sales revenue compared to Black Friday 2018.

The company felt that a Digital PR campaign promoting specific product deals would help to achieve this and additionally help to build brand awareness.  

The links generated from this PR campaign would also have an SEO benefit, due to the quality of publications being targeted.

 

Execution

We started by building relationships with technology journalists (jellybeans definitely help with this!) and informing them of Box’s Black Friday deals.

This allowed us to have coverage secured prior to the big day.  We could then spend the Black Friday weekend contacting publications which had featured offers that weren’t as good as those from Box, to nail some addition, last minute coverage for the client.

The entire campaign was completed within a two week period.

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Pieces of Coverage

Coverage In Core Tech Publications

0 :1
Referral ROI

10,000+ Referral Visits

Results

We were able to secure coverage on a number of leading technology publications including: TechRadar, PCGamer, T3, GamesRadar, Rock Paper Shotgun, Gaming Spies and 1st Gamers.  We also secured local coverage to assist with local brand awareness.

Over 10,000 visits were tracked in Google Analytics from publications which links were gained on during the Black Friday week, generating more than double the revenue they had achieved in previous time periods.

 





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