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Digital Marketing Acronym Glossary

There’s an awful lot of jargon in digital marketing, so we’ve broken down the most common acronyms:

SEO

search engine optimisation

SEM

search engine marketing

PPC

pay per click

CPC

cost per click

CPM

cost per mille (cost per 1 thousand impressions)

CTR

click through rate

SIS

Search impression share

SQR

Search query report

SERP

search engine results page

SMM

social media marketing

BL

backlink

CSS

cascading style sheet

HTML

hypertext markup language

CMS

content management system

ROI

return on investment

ROAS

return on advertising spend

CPA

cost per acquisition

QS

quality score

CRO

conversion rate optimisation

CTA

call to action

KPIs

key performance indicators

UGC

user generated content

DNS

domain name system

UX

user experience

UI

user interface

HTTP

hypertext transfer protocol

HTTPS

hypertext transfer protocol secure

IP

internet protocol

JS

Javascript

URL

uniform resource locator

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